OUR VISION, MISSION & VALUES
OUR VISION
To establish a socially responsible fashion brand with an identity & a community built on having an international mindset & compassion as fundamental values.
OUR MISSION
Our mission is to create quality clothing and accessories that empower individuals to express their international mindset through our brand, and thereby inspire to bridge connections between people across different national backgrounds. We are committed to offering as many products as possible made from recycled or organic materials, and we dedicate 4% of our annual earnings, every year, to charitable and environmental conservation initiatives.
OUR VALUES
✲International mindset✲
"We express and support an international worldview, embracing tolerance across national backgrounds, which we aim to inspire through our campaigns and activities."
— GPW, Global People Worldwide.
✲Humanity✲
"We advocate for humanity and compassion, which we express through our campaigns and social engagement, both as a brand and as a future employer."
— GPW, Global People Worldwide.
✲Sustainability✲
"We strive to select and offer as many environmentally friendly products as possible, thereby contributing to sustainable development."
— GPW, Global People Worldwide
✲Philanthropy✲
"We are dedicated to supporting charitable and environmental conservation projects by donating 4% of our annual earnings every year."
— GPW, Global People Worldwide.
✲Integrity✲
"We will act honestly, respectfully, and responsibly with integrity in all aspects of our business."
— GPW, Global People Worldwide.
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