The fundamental idea of GPW started back in 2010 and slowly developed over the years, until 2024 where our founder was able to commit fulltime to GPW.

The idea was based upon if people, from all around the world, could agree on some very fundamental values, as being open minded, showing their tolerance, choosing peace and having an international mindset, maybe that could build bridges between some people and create an international community of those like-minded people.

The idea needed a symbol and a way to be expressed, and since people use fashion to express themselves, GPW as a fashion brand was born.

The name became Global People Worldwide, shortened to GPW, and was combined with a silhouette of an arctic tern, an animal that can be understood as international, since it migrates from the Arctic to the Antarctic every year. This combination created the symbol representing internationally minded people 🩶

Grey was chosen as our signature color because it is born from black and white blending together. It holds neither vibrant hue nor harsh contrast – symbolizing sameness, and standing for equality, peace, and tolerance among people. When we look at black-and-white photographs, people appear more alike – and that's the message 🩶

The term 'International Nationality™' was crafted to embody the identity of GPW, while embracing each individual’s unique nationality - whether singular or multiple. This is shortened to INTL NATL.

Follow our journey as a new fashion brand on the links below. We would love to have you on board!